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中小城市不同程度参与体育锻炼居民体育消费特征研究

发表时间:2021/2/4 11:56:57  浏览次数:376  
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  要:体育锻炼行为对体育消费具有重要影响,但关于中小城市不同程度参与体育锻炼居民的体育消费研究尚不多见。文章运用文献资料、问卷调查、数理统计、逻辑分析等研究方法,对中小城市不同程度参与体育锻炼居民体育消费特征进行研究。结果表明,不同程度参与体育锻炼人群在体育消费意识、时间、空间、规模和结构上,既有共同的特征又有明显的差异,相比较而言,除了“主动参与体育锻炼”人群外,其它各类人群参与体育锻炼程度与体育消费总体上呈正相关关系;此外,各类人群体育消费的影响因素主要包括外部因素、内部因素、反应因素和刺激因素,其中在内部因素上,不同程度参与体育锻炼人群存在非常显著性差异(P0.01),而在其它影响因素上不存在显著差异,并根据研究提出了相应的建议。

 

关键词:体育消费;居民;体育锻炼;参与程度;中小城市

 

On Features of Sports Consumption by Inhabitants with Different Degrees of Exercise Involvement in Small andMedium-sizedCities

 

Abstract: Despite the influence of physical exercise on sports consumption, literature is scarce on the sports consumption by inhabitants with different degrees of exercise involvement in small and medium-sized cities. By means of literature review, questionnaire, mathematical statistics and logical analysis, the study investigates the features of sports consumption in this aspect. Findings show there are both common features and noticeable differences in the awareness, time, space, scale and structure of sports consumptions by different groups; except those with active participation in physical exercise, the degrees of involvement of other groups are positively correlated with their sports consumption on the whole; among the different affecting factors in sports consumption, mainly including external, internal, responding and stimulating factors, there are remarkable differences (P value below 0.01) in terms of internal factors, while there aren’t any in terms of other factors. Finally, corresponding suggestions are proposed.

 

Key words: sports consumption; inhabitants; physical exercise; degree of participation; small and medium-sized cities



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