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中小城市不同规模家庭体育消费特征研究

发表时间:2021/2/4 11:56:11  浏览次数:481  
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  要:家庭规模是家庭消费支出一个重要的影响因素,但关于中小城市不同规模家庭体育消费的研究国内尚不多见。本研究运用文献资料法、问卷调查法、数理统计法等研究方法,基于家庭结构及家庭代际关系的变化特点,结合家庭生命周期理论,对我国中小城市家庭体育消费的文化维系、决策权力模式、场所偏好、结构倾向、参与方式和影响因素进行调查研究,结果表明:中小城市家庭体育消费的文化“反哺”现象和家庭决策权力“民主”模式,与家庭规模成正向关系;家庭体育消费场所“品牌化、便利性”偏好和家庭体育消费结构“服务性”倾向,与家庭规模小型化保持紧密关系;不同规模家庭体育消费参与方式出现“多元化”场景;家庭体育消费影响因素分别是“外在因子”、“内在因子”、“产出因子”和“刺激因子”,且在各个因子上不同规模家庭没有显著差别(P值均大于0.05)。最后针对性提出若干建议。

 

关键词:体育消费;家庭规模;代际关系;中小城市

 

On Features of Sports Consumption by Families in Small and Medium-sized Cities

 

Abstract: Despite the significance of family size in the expenditure of a family, literature is scarce on the sports consumption by families of different sizes in small and medium-sized cities. By means of literature review, questionnaire and mathematical statistics, the study investigates the sports consumption of families in small and medium-sized cities, on the basis of the changing pattern of family structure and cross-generation relationship, in accordance with the theory of family life circle, and from the perspectives of culture sustainment, the model of decision-making power, site preference, structural inclination, ways of participation and influencing factors. Findings show the cultural feedback and democratized decision-making in sports consumption by these households are in proportion with their size; the site preference for branding and convenience and the structural inclination of service are closely tied with the miniaturization of family size; ways of participation are diversified; no noticeable difference (P values all above 0.05) is reflected in the affecting factors, which include external, internal, producing and stimulating ones. Finally, corresponding proposals are suggested.

 

Key words: sports consumption; family size; cross-generation relationship; small and medium-sized cities



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